MYTHOS BREWERY LTD., is the second largest brewery in Greece. The brewery that created 'Mythos' in 1997, the first authentically Greek beer, which has won the hearts of Greek and foreign consumers, and changed the market share in the Greek beer market. MYTHOS BREWERY LTD., was established in 1970 under the name Henninger Hellas S.A., and from 1992 has been a member of the BOUTARI GROUP. The production plant is found at Salonica and has 3 production lines with a capacity of 1.1 million hundred-litres of beer per year. The company also maintains distribution centres in Athens, Salonica and Crete, providing countrywide cover.
The 'birth' of 'Mythos' is the most significant landmark in the history of the company. In its very first year of being launched, Mythos managed to capture second place in its category and third place in overall beer sales, in a market that is both difficult to break into and very wary of new products. Mythos succeeded in overturning the market situation. In addition to Mythos beer, Mythos Brewery also produces and distributes, in Greece, the German lager Henninger , the German pilsner Kaiser and the Greek lager Golden, available at selected outlets in the local market. Furthermore, it imports and distributes world class brands, such as the Danish Carlsberg, Australia's Foster's and the Irish Guinness and Kilkenny.
· Leading position in the wine market.
· The second largest producer of beer in Greece.
· A strong presence for over 125 years in the beverages market.
· Diversified portfolio of consolidated high quality products.
· Strong sales and distribution networks in Greece.
· Dynamic, pioneering Marketing.
· Decentralised management
· Flexibility in handling market needs.
Mythos Brewery bases its philosophy on four basic principles:
- Dedication to quality
- Meeting the needs of the consumer
- Faith in and support of its staff
- Bold strategic planning
Relying on these principles, Mythos Brewery has recorded a bright course which allows it to look to the future with optimism, giving its shareholders, employees and its products worldwide prospects.
1992: The Boutari Group buys out Henninger Hellas S.A.
1994: The company name changes to Northern Greece Brewery Ltd.
1997: Trading of the company's products is consigned to the Group's trading company, Boutari Trading Ltd.
1997: May sees the launch of 'Mythos', the first authentically Greek beer.
2001: The name of the company changes to Mythos Brewery Ltd., and the company also undertakes sales and distribution of its products.
2002: In a strategic collaboration with Scottish & Newcastle plc, Boutari & Son Holding Ltd., proceeds with the participation of the former in the share capital of the subsidiary company of the Group, MYTHOS BREWERY LTD., within the context of the development and strengthening of the Greek group in the area of beer, both in Greece and on international markets.
The production and bottling plant is located in the Sindou Industrial Region of Salonica and boasts three production lines with a bottling capacity of 11,000,000 crates per year.
The company operates according to the HACCP quality system and is strongly active in making investments for the continual upgrading of its production equipment.
It produces Mythos, Kaiser, Henninger and Golden beers, while at the same time, it imports and trades in recognized international brands such as Foster's, Carlsberg, Guinness and Kilkenny, in Greece.